repo redirection

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alex wiesner
2026-04-09 16:13:59 +01:00
parent 2d1ce70b98
commit b63baa8959
15 changed files with 1985 additions and 22851 deletions

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@@ -8,12 +8,13 @@ The startup thesis is a B2B2C fintech platform that processes or reconciles cust
## Current strategic thesis
- Start in Brazil.
- Lead with `Pix`-based instant access to earned commissions.
- Keep the core product geography-agnostic.
- Use a regulated financial partner for custody, payouts, card issuance, and compliance.
- Lead with fast access to earned commissions over the relevant local payout rail.
- Treat cards and stored balances as later retention tools, not the initial wedge.
- Treat advances as a later employer-backed feature, not the first product.
- Build employer analytics from payment-linked data.
- Keep market-specific assumptions in `docs/countries/`.
## What this company is
@@ -36,21 +37,19 @@ The startup thesis is a B2B2C fintech platform that processes or reconciles cust
## Key documents
- `docs/core-idea.md` - canonical summary of the product and business model
- `docs/brazil-market.md` - Brazil-specific thesis and go-to-market notes in pt-BR
- `docs/market-memo.md` - competitor map, differentiation, and investor-style memo
- `docs/positioning-and-landing-copy.md` - messaging and homepage copy directions
- `docs/year-one-roadmap.md` - phased roadmap for the first year
- `docs/prototype-plan.md` - prototype scope, flows, and build sequence
- `docs/ideas-for-review.md` - review file for ideas not yet integrated into the core docs
- `docs/countries/brazil.md` - Brazil-specific thesis and go-to-market notes in pt-BR
- `docs/countries/switzerland.md` - Switzerland-specific thesis and go-to-market notes
## Language conventions
- Write in English by default.
- Keep `docs/brazil-market.md` in pt-BR.
- Keep fintech terminology consistent: `Pix`, `commission ledger`, `earned commission access`, `employer-backed advance`, `stored balance`.
## Transcripts
- Transcripts of previous sessions are available under the sessions/ subdir, in case extra context is necessary.
- Country-specific docs may use local language where helpful.
- Keep fintech terminology consistent: `commission ledger`, `earned commission access`, `employer-backed advance`, `stored balance`, `instant payout rail`.
## Product assumptions to preserve
@@ -59,6 +58,7 @@ The startup thesis is a B2B2C fintech platform that processes or reconciles cust
- The payment event is the source of truth for commission creation whenever possible.
- The employer buyer needs controls, auditability, and analytics, not just a payout rail.
- The employee experience matters because faster access and later card usage can improve retention and platform utility.
- Country-specific differences should be layered on top of the same core ledger and workflow model.
## Reference competitors and adjacent players
@@ -69,22 +69,21 @@ Use this current market framing unless new evidence clearly changes it:
- `PayQuicker`
- `Hyperwallet`
- `CaptivateIQ`
- `Caju`
- `Dock`
These companies validate parts of the stack, but the current thesis is that few combine payment-linked commissions, worker liquidity, employer controls, and Brazil-native rails into one product.
Country-specific employer-finance apps, PSPs, BaaS providers, and issuers should be documented in the relevant country notes rather than the core docs.
## Prioritization guidance for future agents
- Prioritize docs and plans that sharpen the Brazil-first wedge.
- Prioritize docs and plans that sharpen the geography-agnostic core product.
- Keep country-level launch assumptions, partners, and regulation in `docs/countries/`.
- Keep the distinction between `earned access` and `credit` very clear.
- Prefer practical operator language over generic fintech buzzwords.
- If you extend product plans, sequence features conservatively: ledger and instant payouts first, analytics and stored balance second, cards third, employer-backed advances later.
## Open areas worth exploring later
- deeper regulatory mapping for Brazil launch structure
- partner comparison across BaaS, payment processors, and card issuers
- deeper regulatory mapping for Brazil, Switzerland, and future launch structures
- partner comparison across local banking, payment processing, and card issuance stacks
- pricing design for employers versus workers
- reserve rules for refunds, disputes, and chargebacks
- target vertical selection and design-partner outreach strategy