repo redirection
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AGENTS.md
29
AGENTS.md
@@ -8,12 +8,13 @@ The startup thesis is a B2B2C fintech platform that processes or reconciles cust
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## Current strategic thesis
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- Start in Brazil.
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- Lead with `Pix`-based instant access to earned commissions.
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- Keep the core product geography-agnostic.
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- Use a regulated financial partner for custody, payouts, card issuance, and compliance.
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- Lead with fast access to earned commissions over the relevant local payout rail.
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- Treat cards and stored balances as later retention tools, not the initial wedge.
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- Treat advances as a later employer-backed feature, not the first product.
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- Build employer analytics from payment-linked data.
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- Keep market-specific assumptions in `docs/countries/`.
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## What this company is
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@@ -36,21 +37,19 @@ The startup thesis is a B2B2C fintech platform that processes or reconciles cust
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## Key documents
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- `docs/core-idea.md` - canonical summary of the product and business model
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- `docs/brazil-market.md` - Brazil-specific thesis and go-to-market notes in pt-BR
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- `docs/market-memo.md` - competitor map, differentiation, and investor-style memo
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- `docs/positioning-and-landing-copy.md` - messaging and homepage copy directions
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- `docs/year-one-roadmap.md` - phased roadmap for the first year
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- `docs/prototype-plan.md` - prototype scope, flows, and build sequence
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- `docs/ideas-for-review.md` - review file for ideas not yet integrated into the core docs
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- `docs/countries/brazil.md` - Brazil-specific thesis and go-to-market notes in pt-BR
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- `docs/countries/switzerland.md` - Switzerland-specific thesis and go-to-market notes
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## Language conventions
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- Write in English by default.
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- Keep `docs/brazil-market.md` in pt-BR.
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- Keep fintech terminology consistent: `Pix`, `commission ledger`, `earned commission access`, `employer-backed advance`, `stored balance`.
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## Transcripts
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- Transcripts of previous sessions are available under the sessions/ subdir, in case extra context is necessary.
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- Country-specific docs may use local language where helpful.
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- Keep fintech terminology consistent: `commission ledger`, `earned commission access`, `employer-backed advance`, `stored balance`, `instant payout rail`.
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## Product assumptions to preserve
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@@ -59,6 +58,7 @@ The startup thesis is a B2B2C fintech platform that processes or reconciles cust
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- The payment event is the source of truth for commission creation whenever possible.
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- The employer buyer needs controls, auditability, and analytics, not just a payout rail.
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- The employee experience matters because faster access and later card usage can improve retention and platform utility.
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- Country-specific differences should be layered on top of the same core ledger and workflow model.
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## Reference competitors and adjacent players
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@@ -69,22 +69,21 @@ Use this current market framing unless new evidence clearly changes it:
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- `PayQuicker`
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- `Hyperwallet`
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- `CaptivateIQ`
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- `Caju`
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- `Dock`
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These companies validate parts of the stack, but the current thesis is that few combine payment-linked commissions, worker liquidity, employer controls, and Brazil-native rails into one product.
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Country-specific employer-finance apps, PSPs, BaaS providers, and issuers should be documented in the relevant country notes rather than the core docs.
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## Prioritization guidance for future agents
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- Prioritize docs and plans that sharpen the Brazil-first wedge.
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- Prioritize docs and plans that sharpen the geography-agnostic core product.
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- Keep country-level launch assumptions, partners, and regulation in `docs/countries/`.
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- Keep the distinction between `earned access` and `credit` very clear.
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- Prefer practical operator language over generic fintech buzzwords.
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- If you extend product plans, sequence features conservatively: ledger and instant payouts first, analytics and stored balance second, cards third, employer-backed advances later.
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## Open areas worth exploring later
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- deeper regulatory mapping for Brazil launch structure
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- partner comparison across BaaS, payment processors, and card issuers
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- deeper regulatory mapping for Brazil, Switzerland, and future launch structures
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- partner comparison across local banking, payment processing, and card issuance stacks
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- pricing design for employers versus workers
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- reserve rules for refunds, disputes, and chargebacks
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- target vertical selection and design-partner outreach strategy
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